FEI and IMG Broadcast Partnership

first_imgMore from Horse Sport:Christilot Boylen Retires From Team SportAfter an exemplary career as one of Canada’s top Dressage riders, seven-time Olympian Christilot Boylen has announced her retirement from team competition.2020 Royal Agricultural Winter Fair CancelledFor only the second time in its history, The Royal Agricultural Winter Fair has been cancelled but plans are being made for some virtual competitions.Royal Agricultural Winter Fair Statement on 2020 EventAs the Province of Ontario starts to reopen, The Royal’s Board and staff will adhere to all recommendations put forward by government and health officials.Government Financial Assistance for Ontario FarmersOntario Equestrian has recently released this update of several financial assistance packages available, including those for farm business. SIGN UP We’ll send you our regular newsletter and include you in our monthly giveaways. PLUS, you’ll receive our exclusive Rider Fitness digital edition with 15 exercises for more effective riding. Email* Horse Sport Enews The FEI has appointed IMG, the world’s largest independent producer and distributor of sports programming, as its production partner.The new five-year partnership, which starts on July 1, 2015 and runs until June 30, 2020, covers post production services for the FEI’s entire portfolio of broadcast products across the FEI-named series and championships. The partnership also includes a wide range of programming for the FEI’s global broadcast partners as well as for the FEI’s digital platforms such as FEI TV, FEI TV On The Go and the FEI YouTube channel.As part of its new role, IMG will also be in charge of the overall coordination and liaison with the FEI’s host broadcasters on the production of live broadcast signals as well as providing the FEI with strategic consultancy in the broadcast production area.IMG will also partner with the FEI on its magazine programming, including FEI Equestrian World, the FEI’s flagship monthly magazine show which captures the spirit of equestrian sport and lifestyle for mainstream audiences, as well as the annual FEI Awards, event trailers and previews, and associated content including video news releases.The move follows the decision last December to renew long-standing broadcast distribution partnerships with IMG and the European Broadcasting Union (EBU) to the end of 2022 in agreements that will generate markedly increased coverage of the world’s most prestigious equestrian events.Graham Fry, Global Head of Production for IMG, said: “IMG is delighted to be appointed as the FEI’s production partner and we look forward to establishing a long-term relationship across the sport. We believe our creativity and production expertise will enhance the viewing experience for broadcasters and viewers around the world. The FEI run events across the globe and its diverse equestrian disciplines provide a challenging and exciting opportunity for the IMG production teams.”“IMG has the wide expertise we need to grow uptake of our equestrian content globally, and the recent renewal of our distribution partnership with IMG now provides a deep synergy that will deliver enhanced services to the FEI’s broadcast clients,” said Christian Osterode, FEI Head of Broadcasting and Media Rights.“It is vital that the FEI demonstrates the strengths of equestrian sport against the Olympic backdrop and as our sport grows globally. Working closely with IMG, the FEI will be delivering compelling, cutting-edge content for broadcast, from traditional television to the new digital platforms in online and mobile.”As part of an extensive tender process, the FEI received bids from 12 industry leading companies, including MBP-TV, which has been the FEI’s production partner for almost 20 years.“MBP-TV has played a vital role in helping the FEI to develop its equestrian broadcast coverage, and we owe the talented team at MBP-TV a huge debt of thanks,” Osterode said. “Our demands have grown so dramatically that we now need to partner with a globally networked organisation.” Tags: FEI, IMG, Subscribe to the Horse Sport newsletter and get an exclusive bonus digital edition!last_img read more