This year, winemakers in Croatia can be very satisfied with both the turnover and quality of wine, and at the end of the year they were all pleasantly surprised by the quick reaction of the Ministry of Agriculture, which finally brought order to the market with foreign wine in bulk to our market.Namely, at the beginning of December, the Ministry of Agriculture adopted a new Ordinance on the vineyard register, mandatory declarations, accompanying documents, cellar records and production potential, which prescribes a uniform procedure for controlling the quality of wine when placing wine on the market. With the new Ordinance, all foreign wines that come to our market in bulk will now have to be registered and reported to the agricultural inspection for control and quality. So now everyone will have equal treatment on the market, both domestic and foreign wines, which is the first and basic rule of fair market competition, but also the protection of domestic wine producers.2016 marked a lower yield, but better wine quality This year was also marked by the harvest of the “decade”, as the winemakers point out, despite the lower yield of about 20-25 percent due to bad weather during flowering, weather and temperatures during the day and overnight were ideal in the further process. growth of sugar and sugar while the acid level was ideal. All this favored the exceptional quality as well as the health condition of the grapes that arrived in the cellars, and thus the exceptional quality of the wine that will come out of our cellars. Lower yield, but much better wine quality.Total domestic consumption in Croatia is about 1.207.000 hectolitersIn the marketing year 2015/2016 total domestic wine consumption in Croatia is about 1.207. 000 hectoliters stand out from the Central Bureau of Statistics, while wines with a protected designation of origin (53,3%) were the most represented in production. Production of wine with a protected designation of origin in the marketing year 2015/2016 is 529. 130 hectoliters, and in the marketing year 2015/2016. the Croatian citizen consumed on average about 26 liters of wine, while the degree of self-sufficiency is about 82%.HGK estimate: Holiday spending will amount to more than 12 billion kuna”The growth of retail trade turnover in 2016, with consumer optimism, will amount to 3,2 percent, while in 2015 this growth was 2,4 percent,” said the director of the Sector for Trade of the Croatian Chamber of Commerce Ema Culi on the occasion of the holiday assessment. consumption in the Croatian Chamber of Commerce. Thus, according to the Croatian Chamber of Commerce, spending will amount to more than 12 billion kuna, which is an increase of half a billion kuna than last year at the same time. Certainly, a part of the increased consumption will be felt by winemakers in December, both through increased wine sales and through the HoReCa channel.One of the solutions is branding of wine regions in CroatiaOne of the big problems on the market is the lack of a unique marketing strategy for branding Croatia as a wine destination – “Vina Croatia – Vina Mosaica.” Đuro Horvat, consultant for marketing and wine market for Agrobiz.hr, adds that Croatia will produce wines of excellent quality this year, but placement problems still remain. ” One of the disadvantages is the non-integration of wine as a strategic reference Croatian product in the national strategy and the excessive share of international varieties in relation to indigenous ones. One of the solutions is certainly to force one’s own Croatian label, and not umbrella brands. We must connect winemakers with each other through the concept of “Vina Croatia – Vina Mosaica”, ie brand our four wine regions: Dalmatia, Slavonia and the Croatian Danube region, Istria and Kvarner and Hilly Croatia. For our recognition as wine countries, that is the imperative of competitiveness. ” Horvat concludes.Wine Institute: Croats drink the most wine per capita in the world”Croatian wines are increasingly attracting the attention of world experts, and it is rare in the world for those wines for which restaurants with three Michelin stars arrange their menus.”, States the research of the Wine Institute, and thus Croatia is the third in the amount of wine consumed per capita in the world, just behind the Vatican and Andorra. According to the survey results, Croats drink per capita annually 44,2 liters of wine, while behind us is neighboring Slovenia, whose resident drinks 44,07 liters of wine a year. Only behind Croatia and Slovenia are the world wine superpowers France (42,51), followed by Portugal, Switzerland, Macedonia, Moldova and Italy.