Yahoo Mobile Announcements at CES

first_imgWhy IoT Apps are Eating Device Interfaces richard macmanus What it Takes to Build a Highly Secure FinTech … Yahoo issued a slew ofpress releases today, at CES, all about their mobile Internet services. The main news isthe launch of Yahoo! Go for Mobile 2.0 (now availablefor java-based handsets) and Yahoo!oneSearch. This comes on the back of recent initiatives by Google, which appears tobe leading the Mobile Internet and search space right now – over half of US users go toGoogle for mobile search, according to M:Metrics, withYahoo in second place. So, not to be outdone, Yahoo has ramped up its Go brand for mobileand introduced the new oneSearch product – which essentially creates an on-the-fly portalpage for each search query.Yahoo also made several joint announcements with key operator and device manufacturerpartners, related to the two product launches: with Nokia,Opera,Blackberry(RIM), Samsung and 3Group. In addition, Yahoo says it is working with Sony on a release for “BRAVIAInternet Video Link”, one of Sony’s new digital home initiatives.Go 2.0 betaThe launch of the beta version of Yahoo! Go for Mobile 2.0 introduces a newmobile-optimized search UI and product design. The main design feature is the iPod-like“carousel”, which allows you to navigate around the various Yahoo! Go widgets. The Yahoo! Go 2.0 beta is being promoted via a partnershipwith Motorola’s new MOTORAZR maxx V6 and MOTORAZR V3xx devices. Beginning in the firsthalf of 2007, Yahoo! Go 2.0 will be pre-loaded on select new mobile devices fromMotorola. Yahoo! Go 2.0 is also availableto download onto “more than 70 other mobile devices from major manufacturersworldwide and use it on most wireless networks.”oneSearchAs of now, Yahoo! oneSearch is available only on the Yahoo! Go for Mobile 2.0 beta.However according to thepress release, by the end of January 2007 Yahoo! plans to have oneSearch availableacross all their Mobile Web and SMS services. As well, Yahoo! oneSearch will roll out inadditional country and language versions in the coming months. More details at the Y!Search Blog.Mobile Internet Search Hots UpAs mentioned at the top of this post, Google is currently leading the charge in theMobile Internet search space, with various international mobile deals inked (particularlyinn Asia, where mobile is very big) and an apparent lead in the behind-the-times USmobile market. So these announcements by Yahoo are in a sense a game of catch-up, atleast in public perception. Expect there to be many more announcements and improvementsin mobile search before the year is out though, from Yahoo, Google and MSN. The Rise and Rise of Mobile Payment Technologycenter_img Related Posts Role of Mobile App Analytics In-App Engagement Tags:#CES 2006#conferences#mobile#web#Yahoo last_img

Leave a Reply

Your email address will not be published. Required fields are marked *