Pursuit of Recurring Revenue Three Views of the Cloud

In the financial world view, however, cloud represents monthly recurring revenue, or MRR (sometimes called annual recurring revenue, or ARR). MRR has become the new holy grail for technology companies in the enterprise communications space. As Timothy Chao, author of “Seven Clear Models of Cloud Computing,” stated, “Cloud is not a technology, it is a business model.” The stock value for many technology companies has become directly tied to their delivery of a sustainable MRR business model. 5 Steps for A Seamless Contact Center Cloud Migration Elizabeth Magill September 09, 2019 Ensuring that IT and business teams are on the same page before, during, and after the process is key to a successful migration. On Nov. 30, 2018, Microsoft’s market cap topped Apple’s, making Microsoft the most valuable publicly traded company in the world. Continued on next page: Cisco + BroadSoft Examined Through an MRR LensTags:News & ViewsUCaaSUCIndustry perspectiveCloud CommunicationsAnalyst InsightDeployment ModelsHosted CommunicationsIndepthManaged Services12345nextlast Articles You Might Like Figure 1.png Many experts believe that Microsoft has significant upside remaining because Microsoft’s growing cloud business generates lots of MRR. Google and Amazon, two other companies that generate substantial MRR through cloud services, also have tremendous market capitalizations. cloud-2570383__340.jpg Hyping Up Hybrid: Making the Case Ryan Daily September 05, 2019 With the race to the cloud heating up, some enterprises aren’t dashing to the finish line with the same intensity – opting instead for a “hybrid” pace. See All in Cloud Communications » 5 Ways Cloud UCC Changed the Workforce Mark Roberts September 16, 2019 The UCC digital renaissance has come and stayed. Now, enterprises are fine tuning their networks to better engage employees and customers. Figure 1: Market for the four largest publicly traded companies in the world — Microsoft, Apple, Google, and Amazon For most No Jitter readers, the cloud represents an opportunity to change telephony business models coupled with the challenge to deliver or consume communications solutions that correspond to the cost and reliability of existing on-premises solutions. When we discuss cloud and UCaaS, we’re usually looking at it through user and vendor views. Dedicated vs. Shared Cloud Voice Services Darin Ward October 03, 2019 When moving voice to the cloud, many service providers tout their dedicated solutions. But is “dedicated” all that it’s cracked up to be? Numerous Wall Street publications have largely attributed Microsoft’s significant rise in market capitalization to its cloud computing solutions, including Azure cloud services and Office 365. Are We Heading for Cloud in a Box? Tom Nolle September 26, 2019 As the cloud craze continues, enterprises are looking for simplified “in a box” cloud solutions to address their communication and collaboration needs. The financial market’s MRR focus is having a significant impact on the communications market, where nearly all vendor and service provider companies are strategizing on how they can increase their own monthly recurring revenue, and hence, their own valuations. In the balance of this article, we’ll discuss three MRR perspectives accompanied by our analysis of how we believe Cisco, Avaya, Mitel, and NEC — the market leaders in terms of telephony installed base — should each execute to achieve their best valuations. Log in or register to post comments

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